A pretty lady wearing a tshirt, and written across her bosom, were the words, 'Rose exports on the increase'. The tag line read, "Deccan Chronicle-makes news interesting. DC-for young minds". As I was driving past, I wondered, what kind of 'interest' will this newspaper generate in 'young minds'? More specifically, what sort of message is this billboard sending across to young, impressionable minds? Just a word of caution-I am a broadminded liberal type, who thinks the whole Gere-Shetty row is pathetic, and that the individuals who have created the row in the first place need something better to do with their time (perhaps stare at billboards on the road!). But having said that, I also agree that common spaces like billboards are in everyone's view, from the 16 to the 60 year old and beyond. If we ignore the 'adult' age category of 18 and above, we have this entire demographic of young people who have yet to grow and mature, physically, emotionally and psychologically. The fact that a newspaper ad has suggestive undertones regarding the female body is likely to trigger unhealthy if not entirely deviant behavior among children who have yet to develop a complete and holistic sense of oneself and others. Newspapers ,like other sources of information, have a responsibility towards their customers to project an image that is healthy and that fosters intellectual debate around more pressing issues of the day. I am assuming, of course that something as simple as the daily news is read by younger people too! :)
On another billboard, this time sighted in Mumbai, was this amazing visual effect, of a serial on TV called, 'Left, Right, Left'. The background was the blue sea, and in the foreground (in 3D where a few pairs of legs, resembling people sitting over the deck near a sea with their feet dangling into the water). From a distance, the whole billboard appears unidimensional, its only as you approach closer do you realize the magic that 3D has played with your visual perception. :)
Till later,
Bill Bored. ;)
On another billboard, this time sighted in Mumbai, was this amazing visual effect, of a serial on TV called, 'Left, Right, Left'. The background was the blue sea, and in the foreground (in 3D where a few pairs of legs, resembling people sitting over the deck near a sea with their feet dangling into the water). From a distance, the whole billboard appears unidimensional, its only as you approach closer do you realize the magic that 3D has played with your visual perception. :)
Till later,
Bill Bored. ;)
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